Author(s)

Cong Feng ¹, Yu Li ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, China

Corresponding Author

Cong Feng

ABSTRACT

Ceramics are one of the cultural symbols for the world to understand China and for China to go global, as well as an important carrier for inheriting excellent Chinese culture. However, there are many translation difficulties and mistranslations in the Japanese translation of Chinese ceramic culture. This paper is based on the perspective of translation purpose theory. By visiting and learning ceramic internship bases, we carry out translation practice of ceramic Japanese propaganda, reflect on the difficulties and problems in translation, and further clarify the translation purpose of ceramic Japanese propaganda. The goal of spreading Chinese ceramic culture should be given priority. On this basis, we should be faithful to the original text and accurately translate, follow the principle of coherence to facilitate readers' understanding, and promote the external dissemination of Chinese ceramic culture.

KEYWORDS

Skopos Theory, Chinese Ceramics, Japanese, Publicity Translation

CITE THIS PAPER

Cong Feng, Yu Li, Practice of Japanese Publicity Translation of Chinese Ceramics from the Perspective of Skopos Theory. Lecture Notes on Language and Literature (2024) Vol. 7: 125-130. DOI: http://dx.doi.org/10.23977/langl.2024.070419.

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