Research on International Communication of Ceramic Culture with Integrated Media
DOI: 10.23977/mediacr.2024.050123 | Downloads: 10 | Views: 125
Author(s)
Xin Liu 1
Affiliation(s)
1 Jingdezhen Ceramic University, Jingdezhen, Jiangxi, 333403, China
Corresponding Author
Xin LiuABSTRACT
With the development of integrated media technology, the international communication of ceramic culture is facing unprecedented opportunities and challenges, such as the coexistence of diverse forms of ceramic culture communication and information overload problem in ceramic culture communication. As a long-standing cultural form, ceramic culture has gained widespread attention and unique cultural value worldwide. This paper focuses on the international communication of ceramic culture in the context of integrated media, aiming to explore how to effectively utilize integrated media technology to enhance the international communication effect of ceramic culture, cultural exchange and mutual understanding. This paper utilizes the theory of integrated media to explore strategies for international communication of ceramic culture in the era of integrated media. Based on the specific integrated media communication practices of Jingdezhen Integrated Media Center, Jingdezhen International Communication Center, and IJDZ English website, the paper analyzes the following three aspects: multimedia integrated communication, cross-cultural content planning, and enhanced interactivity.
KEYWORDS
Ceramic Culture, Integrated Media, International CommunicationCITE THIS PAPER
Xin Liu, Research on International Communication of Ceramic Culture with Integrated Media. Media and Communication Research (2024) Vol. 5: 145-151. DOI: http://dx.doi.org/10.23977/mediacr.2024.050123.
REFERENCES
[1] Sen Luo, Niao Xu. Research on the Upgrading Strategy of TV Journalism in the Context of Integrated Media. Journal of Sociology and Ethnology. 2022, Volume 4, Issue 11, 109-113.
[2] Yin Zhonghua. A Review on the Cause, Advantages, Challenges, and Future of Media Convergence. Higher Education and Oriental Studies. 2022, Volume 2, Issue 2, 51-57.
[3] Zhe Gong, Ruizhi Wang, Guobin Xia. Augmented Reality (AR) as a Tool For Engaging Museum Experience: A Case Study on Chinese Art Pieces. Digital. 2022, Volume 2, Issue 1, 33-45.
[4] Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad. The Role of Social Media Content Format and Platform in Users’ Engagement Behavior. Journal of Interactive Marketing. 2021, Volume 53, Issue 1, 47-65.
[5] Chen Yuqian. Introduction to Jingdezhen Ceramic Culture. Nanchang: Jiangxi Universities and Colleges Press, 2004.
[6] Ye Zhemin. History of Chinese Ceramics. Beijing: SDX Joint Publishing Company, 2022.
[7] Ashleigh Black. Going Virtual: The Rise of the Post-Internet Museum. Granite Journal. 2021, Volume 6, Issue 1, 1-11.
[8] Elisa Arrigo, Caterina Liberati, Paolo Mariani. Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication. Big Data Research. 2021, Volume 24, Issue 100189, 1-11.
[9] Rana AI-Maroof, Kevin Ayoubi, Khadija Alhumaid, Ahmad Aburayya, Muhammad Alshurideh, Raghad Alfaisal and Said Salhoum. The Acceptance of Social Media Video for Knowledge Acquisition, sharing and application: A Comparative Study among YouTube Users and TikTok Users' for Medical Purposes. International Journal of Data and Network Science. 2021, Volume 5, Issue 3, 197-214.
[10] Emanuele Mele, Peter Kerkhof, Lorenzo Cantoni. Analyzing Cultural Tourism Promotion on Instagram: A Cross-Cultural Perspective. Journal of Travel & Tourism Marketing. 2021, Volume 38, Issue 3, 326-340.
Downloads: | 4858 |
---|---|
Visits: | 84062 |
Sponsors, Associates, and Links
-
Journal of Language Testing & Assessment
-
Information and Knowledge Management
-
Military and Armament Science
-
Journal of Human Movement Science
-
Art and Performance Letters
-
Lecture Notes on History
-
Lecture Notes on Language and Literature
-
Philosophy Journal
-
Science of Law Journal
-
Journal of Political Science Research
-
Journal of Sociology and Ethnology
-
Advances in Broadcasting