Author(s)

Yuchen Yang ¹

Affiliation(s)

¹ College of Communication and Art Design, University of Shanghai for Science and Technology, Shanghai, 200093, China

Corresponding Author

Yuchen Yang

ABSTRACT

In this era of digital information, electronic media has accompanied children from the very moment of their birth, becoming an inseparable companion. We can no longer perceive media as mere entertainment tools for the new generation. The influence and control wielded by media upon children far surpass our imagination—regardless of whether it is a scene from an animated film, a snippet of dialogue in a short video, or an image from a television series, each has the potential to etch a profound impression in a child's mind. These subtle imprints gradually shape their understanding of complex societal norms, weaving together a tapestry of cognitive impressions associated with the term "rules." Children represent the future of nations, and new media serve as a vital conduit for their exposure to external information. However, despite the pivotal role it plays, scholarly research on children’s social norm cognition within the context of the media environment remains scarce both domestically and internationally. This article investigates the current landscape of media exposure among children and delves into how we can ensure that young people benefit from the blessings of information technology while avoiding the potential negative repercussions that may accompany it.

KEYWORDS

New Media, Juvenileization Media Exposure, Social Rules, Cognitive Influence

CITE THIS PAPER

Yuchen Yang, The Impact of Juvenileization in New Media Exposure on Cultivating Children's Social Norm Cognition. Media and Communication Research (2024) Vol. 5: 115-120. DOI: http://dx.doi.org/10.23977/mediacr.2024.050119.

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