Author(s)

Zifan Qiu ¹

Affiliation(s)

¹ Socio-information and Communication Studies Course, Tokyo University, Bunkyo District, Tokyo, 1120001, Japan

Corresponding Author

ABSTRACT

With the spread of popular feminism, there is an increasing trend of media content utilizing feminist-related ideologies as topics. In this paper, we examine feminist endeavors within the idol industry, a significant representative of the visibility economy, using the example of the K-pop girls' group's song and music video, "Nxde." What impact do such media contents have? Furthermore, are the produced and widely circulated songs and performances aimed at arousing women's consciousness of liberation, or do they blur the core of feminism, ultimately leading to compromises with patriarchal society?

KEYWORDS

CITE THIS PAPER

Zifan Qiu, Feminist Endeavors in the Visibility Economy: A Case Study of the Idol Industry—(G)I-DLE's "Nxde". Media and Communication Research (2024) Vol. 5: 111-114. DOI: http://dx.doi.org/10.23977/mediacr.2024.050118.

REFERENCES

[1] Dyer R. Heavenly bodies: Film stars and society [M]. Routledge, 2013.
[2] TANAKA, Toko, Feminism Made Visible: Between Politics and Economy, Special Issue on Mass Communication Studies and Social Theory, 2020.
[3] Chiharu Chujo, Reading Popular Music from a Gender Perspective, Girls' Media Studies, 2021.
[4] TANAKA, Toko, Media and the Power of Representation: Gender Production through Everyday Life, Gender in Media Studies, 2023.
[5] Yoshimitsu, Masae, Fan Culture: Women's Empowerment in the Korean Wave Boom, Gender in Media Studies, 2023.
[6] HORI, Akiko, Sexuality and Media: Norms of Representation and Sexuality, Gender in Media Studies, 2023. 

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