Author(s)

Xiaowei Nie ¹

Affiliation(s)

¹ Department of Human and Social Futures, The University of Newcastle Australia, 100 Victoria, Street #13-01/02, National Library Building, 188064, Singapore

Corresponding Author

Xiaowei Nie

ABSTRACT

As the field of cultural design undergoes unprecedented changes, it is important to recognize the potential of Virtual Reality Technology to shape its future. This paper thoroughly examines the effects of globalisation on cultural design, with a specific emphasis on the function of creative media in promoting cultural intersections. Furthermore, it analyses how the emergence of Virtual Reality (VR) technology is transforming the practice and experience of cultural design. We will systematically evaluate the application of VR technology in cultural design and its potential impact on cultural experience and artistic creation across six dimensions: political, economic, social, technological, environmental, and legal, using the PESTEL analytical model.

KEYWORDS

Visual Culture Communication, Virtual Reality, Cultural Design, PESTEL Analysis

CITE THIS PAPER

Xiaowei Nie, The Application and Impact of Virtual Reality Technology in Cultural Design in the Context of Globalisation—A Research Based on the PESTEL Analytical Model. Media and Communication Research (2024) Vol. 5: 99-104. DOI: http://dx.doi.org/10.23977/mediacr.2024.050116.

REFERENCES

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