Author(s)

Zhang Xun ¹

Affiliation(s)

¹ Coventry University, Coventry, CV4 7AL, UK

Corresponding Author

Zhang Xun

ABSTRACT

Based on the perspective of media integration, this paper delves into the innovative development of radio and television news. In the era of media integration, radio and television news faces challenges such as content homogeneity and decreased audience participation, but at the same time, it also faces opportunities for multimedia content innovation and cross platform dissemination. In order to better adapt to the trend of media integration, this article proposes a multi platform reporting model, which achieves efficient dissemination of radio and television news between multiple platforms through formula and algorithm design. This model aims to improve production efficiency, accelerate content dissemination speed, and optimize content to enhance its influence. The article also designed algorithms to enhance interactivity and engagement to enhance user experience, as well as a formalized optimization model for multimedia expression. By using a mixed structure to process images, videos, and text, news content becomes more diverse and attractive.

KEYWORDS

Media convergence, broadcasting and television news, multi platform reporting models

CITE THIS PAPER

Zhang Xun, Innovative Development of Radio and Television News from the Perspective of Media Integration. Media and Communication Research (2024) Vol. 5: 87-92. DOI: http://dx.doi.org/10.23977/mediacr.2024.050114.

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