Author(s)

Lun Wang ¹, Suping Liao ¹

Affiliation(s)

¹ School of International Studies, Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

ABSTRACT

China is a country of long history and abundant culture. Chinese culture has been exerting a deep and far-reaching influence on the world progress. As the birthplace of ceramics, China boasts the most exquisite porcelains and longest lasting ceramic history in the world. With the development of ceramic making, China has accumulated extensive and profound ceramic culture, and ceramic culture is the representative of Chinese cultures. During the ceramic making process, there have appeared many ceramic stories with unique Chinese characteristics, and these stories are the embodiment of Chinese traditional culture and Chinese ceramic culture. In order to establish a good image to the world, China should make full use of the ceramic stories, find out the characteristic cultural elements within the stories, and try to disseminate them worldwide, so as to let the world understand modern China and establish "people-oriented", "culturally confident", "peaceful and friendly", "open and inclusive", "mutually learning", "multi-dimensional" images to the world.

KEYWORDS

CITE THIS PAPER

Lun Wang, Suping Liao, Research on the Strategies of Establishing Image Based on the External Dissemination of Ceramic Stories. Media and Communication Research (2024) Vol. 5: 80-86. DOI: http://dx.doi.org/10.23977/mediacr.2024.050113.

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