Author(s)

Yulin Liu ¹

Affiliation(s)

¹ Integrated Media Academy, Sichuan University of Media and Communications, Chengdu, China

Corresponding Author

Yulin Liu

ABSTRACT

This research paper examines the use of short videos by ethnic minority college students in China, reviewing research efforts on this topic since 2013 from the perspective of cultural adaptation and identity recognition. It has been found that, although ethnic minority college students play a pivotal role in advancing the development of the socialist cause with Chinese characteristics, they continue to experience marginalization in media and sociological research. In addition, there are gaps in academic focus, academic community building, research theories and methodologies, and research perspectives and content that need to be addressed. In light of these findings, future research should consider the emerging stage of development as an opportunity to enhance the media environment and social welfare of ethnic minority college students through scholarly exploration.

KEYWORDS

Short video, Chinese minority college students, Cultural adaptation, Identity

CITE THIS PAPER

Yulin Liu, Cultural Adaptation and Identity: A Review of Short Video Usage among Chinese Minority College Students. Media and Communication Research (2024) Vol. 5: 63-68. DOI: http://dx.doi.org/10.23977/mediacr.2024.050110.

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