Author(s)

Qinling Zhong ¹

Affiliation(s)

¹ The University of New South Wales, Sydney, Australia

Corresponding Author

Qinling Zhong

ABSTRACT

With the rapid development of artificial intelligence technology, its application is more and more extensive in the field of public relations and advertising. However, a series of ethical considerations will follow. This paper explores the main ethical issues of AI in the field of public relations and advertising, such as data privacy, prejudice and discrimination, and authenticity, and makes corresponding practical suggestions. The in-depth analysis aims to provide the industry with a frame of reference on how to ensure ethical principles while pursuing technological innovation.

KEYWORDS

Artificial intelligence; public relations; advertising; ethical considerations

CITE THIS PAPER

Qinling Zhong, Ethical considerations and practice of artificial intelligence in the field of public relations and advertising. Media and Communication Research (2024) Vol. 5: 58-62. DOI: http://dx.doi.org/10.23977/mediacr.2024.050109.

REFERENCES

[1] Wang Haiyan. (2018). Research on the ethical issues of artificial intelligence in the field of Public Relations and Advertising [J]. In The age of business, (36), 197-198.
[2] Zhang Xiaomei. (2019). Application and ethical challenges of AI technology in public relations and advertising industry [J]. The Press, (12), 145-146.
[3] Li Tingting. (2023). Ethical considerations of artificial intelligence in public Relations and advertising [J]. New Media Research, (02), 123-124.
[4] Liu Xiaohui. (2017). The Practice and ethical thinking of Artificial Intelligence in the Field of Public Relations and Advertising [J]. Modern Communication (Journal of Communication University of China), (08), 123-124.
[5] Chen Lihua. (2023). Ethical Issues of AI in the Field of Public Relations and Advertising and Its Countermeasures [J]. News Research Guide, (12), 145-146.
[6] Zhao Lijuan. (2019). Ethical challenges and coping strategies of AI in the field of public relations and advertising [J]. The Press, (12), 145-146. 

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