Author(s)

Junhan Yang ¹, Shurui Yang ¹

Affiliation(s)

¹ Jilin International Studies University, Changchun, Jilin, 130117, China

Corresponding Author

Shurui Yang

ABSTRACT

In the context of globalization, Chinese Public Diplomacy, as an important international communication method, has the mission of promoting Chinese culture, conveying national image and values. However, Chinese external promotion also faces many challenges such as audiences from different cultures, languages, and social backgrounds, as well as the complexity of information dissemination. In order to effectively convey information, external communication requires carefully designed strategies and means. As a language element rich in cultural connotations, allusions are of great significance for cross-cultural communication. How can these unique vocabulary be transformed between language and culture in different cultural contexts, while maintaining their original meaning and adapting to the understanding of Italian readers. Localization, accuracy, and suitability of foreign languages; Cultural metaphors and metaphors; How to overcome cultural and linguistic barriers has always been a challenge in translation work. This chapter will delve into the significance and challenges of Chinese propaganda, as well as the role and effectiveness of allusion translation in propaganda. At the same time, it will introduce the principles and considerations of allusion translation.

KEYWORDS

Chinese promotion, allusion translation, cultural dissemination, international influence

CITE THIS PAPER

Junhan Yang, Shurui Yang, Translation of allusions in Chinese external propaganda. Lecture Notes on Language and Literature (2024) Vol. 7: 48-52. DOI: http://dx.doi.org/10.23977/langl.2024.070108.

REFERENCES

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[2] Feng Jin Research on the Inter party Relationship between the CPC and the Communist Parties of Western Europe [D]. Graduate School of the Chinese Academy of Social Sciences, 2023. DOI: 10.27642/d.cnki.gskyy. 2023. 000025
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