Author(s)

Jingchen Yang ¹

Affiliation(s)

¹ Occidental College, Los Angeles, United States

Corresponding Author

ABSTRACT

The purpose of this study is to examine how news communication tactics are affected by the creation of short videos, specifically in the shift from factual information delivery to an emotional experience for the audience. This study aims to comprehend how news organizations modify their communication strategies to engage and connect with audiences in an era dominated by attention spans and information overload, given the growth of digital media platforms and the rising popularity of short-form content. The study uses a variety of methodologies, such as public opinion, academic research, and content analysis, to obtain deep insights into this changing environment.

KEYWORDS

CITE THIS PAPER

Jingchen Yang, The influence of short video development on news communication strategies from factual information to emotional experience. Media and Communication Research (2024) Vol. 5: 41-45. DOI: http://dx.doi.org/10.23977/mediacr.2024.050106.

REFERENCES

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[3] Boyle E, Connolly T M, Hainey T. The role of psychology in understanding the impact of computer games[J]. Entertainment computing, 2011, 2(2): 69-74.
[4] Caldwell, S. (n.d.). Uses and Gratification Theory. Uses and gratifications theory - mass communication context. https://www.uky.edu/~drlane/capstone/mass/uses.htm

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