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  4. Vol 5, Issue 1, 2024

The Communication Strategy of "Chinese Dragon Culture" in Lingnan Gray Sculptures

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DOI: 10.23977/mediacr.2024.050102 | Downloads: 8 | Views: 207

Author(s)

Chaoran Tong 1, Lei Que 1, Jie Xiong 2

Affiliation(s)

1 School of Fine Arts and Design, Guangzhou University, Guangzhou, Guangdong, 510006, China
2 School of Art and Design, Guangzhou City Construction College, Guangzhou, Guangdong, 510925, China

Corresponding Author

Lei Que

ABSTRACT

As an important part of Chinese traditional culture, Chinese dragon culture has a long history and profound heritage. As a traditional art form in the Lingnan region, Lingnan gray sculpture also inherits the characteristics of Chinese dragon culture and has become one of the important ways to spread and promote Chinese dragon culture. This article studies the communication strategies of Chinese dragon culture in Lingnan gray sculptures, and proposes strategies to improve communication methods and content in order to strengthen the communication effect of Chinese dragon culture in Lingnan gray sculptures. The experimental results show that the improved communication strategy has significantly improved the number of participants, satisfaction and knowledge, which will help promote the inheritance and development of Chinese dragon culture in Lingnan gray sculptures. 

KEYWORDS

Chinese Dragon Culture, Lingnan Gray Sculpture, Communication Methods and Content, Traditional Culture

CITE THIS PAPER

Chaoran Tong, Lei Que, Jie Xiong, The Communication Strategy of "Chinese Dragon Culture" in Lingnan Gray Sculptures. Media and Communication Research (2024) Vol. 5: 9-15. DOI: http://dx.doi.org/10.23977/mediacr.2024.050102.

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