Author(s)

Qiji Wang ¹

Affiliation(s)

¹ College of Humanities and Art, Hainan Vocational and Technical College of Economics and Trade, Lingao, Hainan, 571127, China

Corresponding Author

Qiji Wang

ABSTRACT

In order to practice the interdisciplinary teaching concept in the context of the development of the new liberal arts, the author takes Xiangsi Lake College of A City University for Nationalities as an example, discusses the teaching reform of the VI design course of corporate brand image. The article addresses the problems caused by traditional teaching, such as classroom audio-visual fatigue, insufficient innovation and entrepreneurship abilities of students, difficulty in seamlessly connecting practical teaching tasks with enterprise design tasks, lack of targeted and entrepreneurial teaching resources, and lack of comprehensive and authentic evaluation systems. In the course of "Enterprise Brand Image VI Design" in the field of visual communication design, measures are proposed to use flipped classrooms to carry out entrepreneurship and entrepreneurship education. This article proposes the creation of a flipped classroom teaching model for "online and offline" communities for school enterprise teaching; Diversified and improved evaluation mechanisms, emphasizing process evaluation, and establishing a diversified evaluation system; Using the interactive development and production of curriculum resources between schools and enterprises as the teaching framework. 

KEYWORDS

New Liberal Arts; Corporate brand; Course teaching; Reform in education

CITE THIS PAPER

Qiji Wang, The Teaching Reform of Enterprise Brand Design from the Perspective of New Liberal Arts. Curriculum and Teaching Methodology (2024) Vol. 7: 43-48. DOI: http://dx.doi.org/10.23977/curtm.2024.070107.

REFERENCES

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