Author(s)

Jingyi Fan ¹

Affiliation(s)

¹ Shanghai University of Political Science and Law, Shanghai, 201701 China

Corresponding Author

Jingyi Fan

ABSTRACT

The advent of cutting-edge technologies, such as artificial intelligence, big data, and 5G, within the media industry has instigated a seismic shift in communication modalities, imparting unprecedented challenges and opportunities to cultural transmission. Against the backdrop of China's storied and enduring civilization spanning several millennia, the pressing issue at hand is the strategic employment of these high-tech innovations towards rekindling China's illustrious traditional culture, thereby inculcating cultural self-assurance within the contemporary university students. Navigating this juncture requires a resolute and concerted effort towards promoting cultural prosperity, establishing a modern Chinese civilization, fortifying cultural confidence, and harnessing the pedagogical potential of culture in shaping individuals.

KEYWORDS

Cultural heritage; new media; new technology; cultural education; innovative exploration

CITE THIS PAPER

Jingyi Fan, Innovation and Exploration of the Path to Cultivating University Students' Cultural Awareness through New Media in the Context of Cultural Inheritance. Media and Communication Research (2023) Vol. 4: 61-70. DOI: http://dx.doi.org/10.23977/mediacr.2023.041109.

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