Author(s)

Yuwei Yan ¹

Affiliation(s)

¹ School of Economics and Management, Taishan University, Tai'an, Shandong, China

Corresponding Author

Yuwei Yan

ABSTRACT

This paper aims to investigate the impact of the digital economy on business education and propose key elements and practical pathways for the development of new business programs. With the rapid development of digital technology and the rise of the digital economy, the business field is undergoing significant transformation. Traditional models of business education are no longer sufficient to meet the demands of the digital economy era, thus necessitating adjustments and innovations in business education. The research framework of this paper consists of three main parts. Firstly, in the first section, we delve into the rapid development of digital technology and the rise of the digital economy, as well as their impact on traditional business operations. This section analyzes the challenges and opportunities brought by the digital economy to business education, providing a background and theoretical foundation for subsequent research. Secondly, in the second section, we propose key elements for the development of new business programs. These elements include updating curriculum offerings to ensure students acquire knowledge and skills relevant to the digital economy, enhancing teaching methods to adapt to digital learning environments and foster students' innovative thinking, strengthening practical components to enable students to apply their knowledge in real business environments, cultivating innovative thinking to address rapidly changing business demands, and promoting interdisciplinary collaboration to develop well-rounded individuals with teamwork skills in the business field. Lastly, in the third section, we explore practical pathways for the development of new business programs. These pathways include implementing case analysis to cultivate students' problem-solving and decision-making abilities by analyzing real-life business cases, establishing collaborations with industry partners and creating practical bases to provide students with opportunities for practical experience and industry-academia cooperation projects, as well as offering support and resources for student innovation and entrepreneurship. Through this research, we aim to promote the integration of business education with the digital economy, nurture business professionals with innovative thinking and interdisciplinary capabilities, and meet the demands of the rapidly changing and evolving digital economy era. The findings of this paper have significant guiding and reference value for higher education institutions and business educators, assisting them in adjusting and innovating business education to provide students with more competitive employment and entrepreneurial opportunities.

KEYWORDS

Digital economy, business education, establishment of new business disciplines, key elements, practical pathways

CITE THIS PAPER

Yuwei Yan, Exploration and Practice of New Business Education in the Context of Digital Economy. Information Systems and Economics (2023) Vol. 4: 143-150. DOI: http://dx.doi.org/10.23977/infse.2023.041019

REFERENCES

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[2] Jin Chunhua, Zhang Man. Exploration and practice of Training mode of Informatization ability for new business professionals [J]. Exploration of Higher Education, 2023, (1):51-56.
[3] Xiang Xa. Exploration on the path of Ideological and Political construction of Business Administration major curriculum under the background of new Business [J]. Modern Commerce and Industry, 2019,44(17):219-221.
[4] Bie Wenqun, Miao Xingfeng. Thinking and exploration of New Business Major Construction in higher vocational colleges under Digital economy [J]. Journal of Guangdong Polytechnic of Light Industry,2021,21(6):59-63.
[5] Li Wei, Wang Qin, Wang Yanfang. Exploration on the path of integrated promotion of the construction of 'professional Thought and politics' and' Curriculum thought and politics' under the background of new business [J]. Journal of Beijing Union University (Natural Science Edition),2021,035(2):33-39.

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