Author(s)

Liu Yang ¹

Affiliation(s)

¹ Sichuan University of Media and Communication, 67 Xueyuan Street, Pidu District, Chengdu, Sichuan, 611745, China

Corresponding Author

Liu Yang

ABSTRACT

The decentralization and interactivity of Internet communication is the starting point for understanding the polarization of public opinion groups. The internet community is often hindered by various public opinions and disputes, which make rational discussion more challenging. The cultural theory of communication reveals that culture is the core to maintain the existence of a society, and communication is the foundation of culture. This paper examines the technical and interactive characteristics of Internet public opinion polarization from the perspective of cultural theory, and then focuses on the governance of Internet group polarization in a shared and interactive way from the perspective of cultural communication.

KEYWORDS

Network circle, Group polarization, public opinion, Sharing, Interactivity

CITE THIS PAPER

Liu Yang, Sharing and Interaction of Communication: A Study of Internet Group Polarization from the Perspective of Cultural Studies. Media and Communication Research (2023) Vol. 4: 52-60. DOI: http://dx.doi.org/10.23977/mediacr.2023.041108.

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