Author(s)

Yuyue Zhang ¹

Affiliation(s)

¹ The University of Sydney, Sydney, NSW 2037, Australia

Corresponding Author

Yuyue Zhang

ABSTRACT

Media and public relations are the interactive relationship between enterprises and media, and effective communication channels are crucial for establishing good media and public relations. This article introduces the concept and significance of media and public relations, and proposes effective communication channels, including press conferences, press releases, social media platforms, interviews and interviews, public speeches, and forums. At the same time, this article also proposes several key points for establishing effective communication channels, including transparency and integrity, timely response and handling of crises, establishing a two-way communication mechanism, regular contact and communication with the media, and a cooperative and win-win attitude.

KEYWORDS

Media; Public relations; Interaction; Communication channels

CITE THIS PAPER

Yuyue Zhang, Interaction between media and public relations: Establishing effective communication channels. Media and Communication Research (2023) Vol. 4: 38-44. DOI: http://dx.doi.org/10.23977/mediacr.2023.041106.

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