Author(s)

Wang Zilong ¹

Affiliation(s)

¹ School of Culture and Media, Xichang University, Binhai Middle Road, Xichang, China

Corresponding Author

Wang Zilong

ABSTRACT

The advent of 5G will establish a robust commercial framework for the advancement of the Internet, while AI enhances 5G with novel concepts and superior performance compared to conventional methods. In the modern technological landscape, effective communication relies on the integration of media and requires individuals with a combination of exceptional skills, extensive knowledge, and specialized expertise. In China, numerous local undergraduate universities offer a major in broadcasting and hosting, which aims to develop effective communication skills. These universities generally have similar professional teaching systems, faculty structures, cultivation methods, and disciplinary frameworks. With the introduction of 5G technology, there should be a corresponding and diverse innovation in the field of professional construction. This study article focuses on the broadcasting and hosting art major at a local applied undergraduate university. It examines three key areas of professional discipline development: curriculum teaching system, faculty construction, and talent cultivation mode. This study utilizes AI-powered 5G technology to construct a hybrid flipped classroom, deploying a professional mini-course pedagogical strategy. The strategy enhances 5G-contextualized professional practices, aiming to cultivate teachers with expertise in both practical and theoretical domains. By revolutionizing traditional recruitment and training programs in the arts, the research team is dedicated to establishing a professional educational framework for broadcasting and hosting within the arts domain. Experienced educators modify the conventional hiring process by implementing a 5G intelligent talent development program to revolutionize the establishment of art programs in local applied undergraduate institutions. This is done to meet the demand for language communication experts in the era of integrated media within the new technological landscape.

KEYWORDS

5G; Broadcasting and Hosting; AI; Innovation and Development

CITE THIS PAPER

Wang Zilong, Exploring the Innovation of Broadcasting and Hosting Art Construction under 5G Technology Based on AI—The Case of Local Applied Universities. Media and Communication Research (2023) Vol. 4: 14-21. DOI: http://dx.doi.org/10.23977/mediacr.2023.041103.

REFERENCES

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[3] Miao Yang. Research on the construction of broadcasting and hosting art professional curriculum system in local undergraduate Colleges [J]. Popular Literature and Art, 2012.4(270).
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[5] Zhang Shunan, Yao Qiang, Liu Lijun. Research on the Construction of Broadcasting and Hosting Art Specialties in Media Universities--Based on the Data Analysis of the First Batch of Declared National First-class Specialty Construction Points [J]. Media 2021.12(88-90).

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