An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms
DOI: 10.23977/infse.2023.041008 | Downloads: 164 | Views: 1107
Author(s)
Hao Jiang 1, Orlina Ursula Regua 1
Affiliation(s)
1 University of the Cordilleras, Baguio City, Philippines
Corresponding Author
Hao JiangABSTRACT
In the new normal, consumer electronics are considered essential. The online market in the Philippines is also becoming increasingly popular. Filipinos exhibit various characteristics when choosing products. That's why this study aims to describe and investigate the purchasing behavior of electronic products on the e-commerce giants eBay and Lazada. Understanding the purchasing behavior across different age groups, analyzing how Filipinos choose online shopping platforms. Online shopping has its limitations. When evaluating electronic products online, it is challenging to determine suitability based solely on product information such as pictures and text. Other buyers' reviews and feedback are also necessary [10]. Therefore, we conducted a quantitative comparative study, collecting and analyzing data through online surveys to identify the most influential factors in the consumer decision-making process of Filipino consumers.
KEYWORDS
Electronic Product, Filipino Consumers, Collograduate, E-commerce platform, Purchasing BehaviorCITE THIS PAPER
Hao Jiang, Orlina Ursula Regua, An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms. Information Systems and Economics (2023) Vol. 4: 52-59. DOI: http://dx.doi.org/10.23977/infse.2023.041008.
REFERENCES
[1] W. Research. (2021). Philippines wires and Cables Market (2021-2027): Report, size, share.
[2] Alkharabsheh, O. H. M., & Zhen, B. H. (2021, April). The Impact of Content Marketing, Social Media Marketing and Online Convenience on Consumer Buying Decision Process. In CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences 1(1) 1823-1834.
[3] Bahtara, A., & Mudab, M. (2016, January 1). The Impact of User-Generated Content (UGC) on Product Reviews towards Online Purchasing –A Conceptual Framework. ScienceDirect. https://www.sciencedirect.com/ science/ article/pii/S2212567116301344
[4] Bhatti, A., & Ur Rahman, S. (2019). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), 33-54.
[5] Big Commerce. (2021, September 11). Ecommerce 101 + History of Online Shopping (2021).
[6] https://www.bigcommerce.com/articles/ecommerce/#ecommerce-timeline
[7] Brunner-Sperdin, A., Schnurr, B., and Stokburger-Sauer, N. (2018). The effect of context attractiveness on product attractiveness and product quality: The moderating role of product familiarity. Marketing Letters, 28(2), 241-253. Retrieved April 23, 2021, from http://www.jstor.org/stable/26178923
[8] Bulsara H. & Vaghela P. (2020, January 1) Examination of Online Purchase Intention towards Consumer Electronics Products. https://www.researchgate.net/profile/Pratiksinh Vaghela/publication/338555153_ Examination_ of_Online_Purchase_Intention_towards_ConJBMS 4(1): 294-305 Page | 305 sumer_ Electronics_ Products/links/ 5e1c7974a6fdcc2837710397/Examination-of-Online Purchase-Intention-towards-Consumer-Electronics-Products.pdf
[9] Caceres, A. P., Clare, C. J., Sandiford, P., & Wright, G. (2018). Why should I believe this? Deciphering the qualities of a credible online customer review. Journal of Marketing Communications, 24(8), 823–842. https://doi.org/ 10.1080/ 13527266.2016.1138138
[10] Castillo, Jr., F. (2018). Consumer Buying Behavior: The Multicultural Influence in the Philippines. The International Journal of Business Management and Technology, 2(2), 71– 75. http://www.theijbmt.com/ archive/ 0920/ 844974745.pdf
[11] Chakraborty, U. (2019), The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions, Journal of Research in Interactive Marketing 13(2). 142-161. https://doi.org/ 10.1108/ JRIM-06-2018- 0080
[12] Daugherty, P., Griffis, S., Jones, A., and Schwieterman, M. (2019). Examining the Impact of Shipping Charge Fairness on Consumer Satisfaction and Behavior. Transportation Journal, 58(2), 101-125. https://doi.org/ 10.5325/ transportationj.58.2.0101
[13] Dong, B., Li, M., & Sivakumar, K. (2018). Online Review Characteristics and Trust: A Cross‐Country Examination. Retrieved from https://onlinelibrary.wiley.com/doi/10.1111/deci.12339
[14] Duyen, D. T. M., Hieu, P. T., Hung, N. N. P. ., Le Tan, T., Linh, D. T., & Van, N. T. T. (2021). Research on Factors Affecting Customers' Shopping Behavior on E-Commerce Exchanges during the Covid-19 Pandemic. International Journal of Business, Management, and Economics, 2(4), 251 - 269. https://doi.org/10.47747/ijbme.v2i4.440
[15] Euromonitor. (2020, September). Consumer Electronics in the Philippines. https://0- www.portal.euromonitor. com.ustlib. ust.edu.ph/portal/analysis/tab
[16] Euromonitor. (2021, September). Consumer Electronics in the Philippines. https://0- www.portal.euromonitor.com. ustlib.ust.edu.ph/portal/analysis/tab
[17] Frommeyer, B., Koch, J., & Schewe, G. (2020). Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis. Sustainability, 12(24), 10247. https://doi.org/10.3390/su122410247
Downloads: | 7421 |
---|---|
Visits: | 147145 |
Sponsors, Associates, and Links
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Tourism Management and Technology Economy
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Accounting and Corporate Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Agricultural & Forestry Economics and Management
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Manufacturing and Service Operations Management
-
Operational Research and Cybernetics