Author(s)

Sai Wei ¹

Affiliation(s)

¹ University of Leeds, Leeds LS2 3AR, United Kingdom

Corresponding Author

Sai Wei

ABSTRACT

This article critically assesses the impact of digital technological developments on opera companies and consumers. It examines the production and consumption implications, with a focus on streaming opera and audience engagement. The study highlights the transformative role of digitalization in the opera industry and its effects on traditional viewing relationships. It discusses the challenges faced by opera companies in adopting digital platforms and the potential benefits in reaching a wider audience. The article also emphasizes the need to attract new audiences, particularly the younger generation, and explores strategies for making opera more accessible. Overall, it provides a comprehensive analysis of the evolving landscape of opera in the digital age, shedding light on the opportunities and challenges that arise from digital technological advancements.

KEYWORDS

Digital technological developments, Opera companies, Consumption impacts, Streaming opera

CITE THIS PAPER

Sai Wei, Critical assessment of the impacts of digital technological developments on opera companies and consumers through production and consumption. Media and Communication Research (2023) Vol. 4: 12-20. DOI: http://dx.doi.org/10.23977/mediacr.2023.041003.

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