Author(s)

Yihan Wang ¹, Meichen Xie ², Bingchu Lin ¹, Jingjing Wang ²

Affiliation(s)

¹ Department of International Cultural Communication, Communication University of Zhejiang, Hangzhou, Zhejiang, 350000, China
² Department of Cultural and Creative Management, Communication University of Zhejiang, Hangzhou, Zhejiang, 350000, China

Corresponding Author

Yihan Wang

ABSTRACT

In today's information society, the theory of interactive ceremony chain proposed by Randall Collins can be effectively applied to analyze the combination and development of "new interaction" community-on-screen groups. Users' viewing seems to have evolved from "information acquisition" to "shared viewing", "integration into the group", and "becoming bosom friends". This is achieved through the synchronization and timeliness of the barrage, which creates a "space-time" viewing community with others, and allows communication with thousands of "bosom friends". Using the focus group method in combination with the actual situation of bilibili's animation area, this paper explores the mechanism of "how to connect" and "how to connect" from the perspective of interactive ceremony chain. However, due to the large number of users and competition for commercial interests, the stability of the on-screen community has also brought many troubles. It is worth considering a suitable way to optimize and guide the community.

KEYWORDS

Interactive ceremony chain, bullet screen, community communication

CITE THIS PAPER

Yihan Wang, Meichen Xie, Bingchu Lin, Jingjing Wang, Research on the Community Communication Mode of "New Interaction" under the Screen—Based on Randall Collins' Interactive Ceremony Chain Theory. Media and Communication Research (2023) Vol. 4: 46-51. DOI: http://dx.doi.org/10.23977/mediacr.2023.040907.

REFERENCES

[1] Sun Weijie. A Study on the Interactive Ceremonial Chain Model and Emotional Energy Model in Bilibili Video Website. Xiamen: Xiamen University. 2020.
[2] Hanxue Jiang. A Study on Bounce-Screen Video in the Field of Communications. Wuhan: Central China Normal University. 2014.
[3] Yao Jie. A Study on the Subculture of Bullet Screen from the Perspective of Communications. Nanjing: Nanjing University. 2016.

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