Author(s)

Jiale Chen

Corresponding Author

Jiale Chen

ABSTRACT

The rapid development of the Internet has spawned a large number of Internet language. As a new way of language expression, Chinese Pinyin Acronyms are being preferred and frequently used on the Internet and in daily social communication. Compared with the traditional network buzzwords, Chinese Pinyin Acronyms present a characteristic of varied structures, unique pronunciation, diversity, crypticity and entertainment. This paper intends to study Chinese Pinyin Acronyms from the perspective of cognitive sociolinguistics, and analyze the motivations for the popularity of Chinese Pinyin Acronyms from three aspects: semantic factors, cognitive factors and psychological factors.

KEYWORDS

Sociolinguistics, Internet buzzwords, Pinyin Acronyms, cognitive rules, memetics