Author(s)

Fan Diao

Corresponding Author

Fan Diao

ABSTRACT

Cultural differences are the disparities that exist in the conduction of activities by people from different cultural backgrounds. These differences are instrumental in ensuring sustainability and harmony in the way these people exist with each other. This is essential that the different cultural settings engage in various economic activities, which indicates that these people have an opportunity to trade with each other. Cultural differences, therefore, enhance negotiations between people from different cultures. At present, in the international sphere, it is important to note that international negotiations are certainly going to involve people from different cultures. In this case, it is sufficient to conclude that international negotiations are pivotal in the conduction of negotiations. There are various grounds on which this can be proven. These are the difference in economic activities, sociability level, and diversity, among other cultural aspects. Countries from different cultural backgrounds, for instance, the USA, Britain, China, and the larger Middle-East, will be analyzed to understand the impacts of a specific culture on international negotiations.

KEYWORDS

Culture, International Negotiation, Trade, Diversity