Author(s)

Xinyue Zhang

Corresponding Author

Xinyue Zhang

ABSTRACT

With the rapid development of economic globalization in modern society, cross-cultural communication is becoming more and more frequent. Because cultures have different backgrounds and meanings, differences and misunderstandings caused by different cultures often occur. The cultivation of students' intercultural communicative competence in college English teaching can promote the exchange and development of world culture and effectively spread local culture. At present, English teaching is no longer limited to listening, speaking, reading and writing, and intercultural communicative competence has become an important indicator of English proficiency. College English teaching must pay attention to the cultivation of cross-cultural communication ability, the effective development of classroom teaching and extracurricular teaching, combined with the comprehensive evaluation of language and culture ability, to promote college English majors to have better English communication ability. This paper analyzes the role of cross-cultural communication ability, summarizes the content of College English cross-cultural communication ability training, and puts forward the relevant measures of College English cross-cultural communication ability training.

KEYWORDS

Cross-culture, English teaching, Communicative competence