Author(s)

Runhua Peng ¹, Jun Tao ¹

Affiliation(s)

¹ School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, 541000, China

Corresponding Author

Jun Tao

ABSTRACT

For the emerging tourism destination marketing tool of Tik tok, applying the PRAC laws, and taking Jingdezhen as an example, we analyse its marketing status quo on Tik tok short-video social platforms from four aspects, namely, platform management, relationship management, behavioral management, and crisis management. In view of the deficiencies, it is proposed to strengthen all-round integrated marketing, give full play to the advantages of Jingdezhen ceramics to strengthen event marketing, and make use of the celebrity effect to strengthen viral marketing and other strategies, with a view to assisting the Jingdezhen tourist destination in establishing a more scientific marketing system and realising the high-quality and sustainable development of regional tourism.

KEYWORDS

Tik tok, PRAC laws, Jingdezhen, Ourism marketing

CITE THIS PAPER

Runhua Peng, Jun Tao, Research on Jingdezhen Tiktok Tourism Marketing Based on PRAC Laws. Tourism Management and Technology Economy (2023) Vol. 6: 33-38. DOI: http://dx.doi.org/10.23977/tmte.2023.060705.

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