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Tourism Development and Marketing Strategies in Emerging Markets

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DOI: 10.23977/tmte.2023.060704 | Downloads: 72 | Views: 633


Zhizhang Zhao 1


1 Chongqing Nanchuan Longhua Vocational School, Chongqing, 408400, China

Corresponding Author

Zhizhang Zhao


This article delves into the intricacies of tourism development and marketing strategies in emerging markets, providing a comprehensive overview of their historical evolution, current trends, challenges, and opportunities. Through detailed case studies of Vietnam and South Africa, the paper highlights the transformative power of effective tourism strategies, showcasing how government support, strategic marketing, and a commitment to sustainable practices can propel destinations onto the global stage. The role of technology, particularly in e-tourism and mobile applications, is explored as a crucial element in enhancing visibility, improving service delivery, and enriching the overall visitor experience. The article also emphasizes the importance of cultural sensitivity and the need for responsible marketing to ensure that the benefits of tourism are equitably distributed and that natural and cultural resources are preserved for future generations. In conclusion, the paper underscores the potential of emerging markets in shaping the future of global tourism, advocating for strategic planning, innovation, and sustainability as key drivers of successful tourism development.


Emerging Markets, Tourism Development, Marketing Strategies, Sustainable Tourism, E-Tourism


Zhizhang Zhao, Tourism Development and Marketing Strategies in Emerging Markets. Tourism Management and Technology Economy (2023) Vol. 6: 26-32. DOI:


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