Tourism Development and Marketing Strategies in Emerging Markets
DOI: 10.23977/tmte.2023.060704 | Downloads: 2 | Views: 71
Zhizhang Zhao 1
1 Chongqing Nanchuan Longhua Vocational School, Chongqing, 408400, China
Corresponding AuthorZhizhang Zhao
This article delves into the intricacies of tourism development and marketing strategies in emerging markets, providing a comprehensive overview of their historical evolution, current trends, challenges, and opportunities. Through detailed case studies of Vietnam and South Africa, the paper highlights the transformative power of effective tourism strategies, showcasing how government support, strategic marketing, and a commitment to sustainable practices can propel destinations onto the global stage. The role of technology, particularly in e-tourism and mobile applications, is explored as a crucial element in enhancing visibility, improving service delivery, and enriching the overall visitor experience. The article also emphasizes the importance of cultural sensitivity and the need for responsible marketing to ensure that the benefits of tourism are equitably distributed and that natural and cultural resources are preserved for future generations. In conclusion, the paper underscores the potential of emerging markets in shaping the future of global tourism, advocating for strategic planning, innovation, and sustainability as key drivers of successful tourism development.
KEYWORDSEmerging Markets, Tourism Development, Marketing Strategies, Sustainable Tourism, E-Tourism
CITE THIS PAPER
Zhizhang Zhao, Tourism Development and Marketing Strategies in Emerging Markets. Tourism Management and Technology Economy (2023) Vol. 6: 26-32. DOI: http://dx.doi.org/10.23977/tmte.2023.060704.
 Kahveci, E., et al. Business strategies for small-and medium-sized tourism enterprises during COVID-19: a developing country case[J]. Journal of Hospitality and Tourism Insights, 2023, 6(4):1569-1593.
 Ahmed, G., et al. Nation branding as a strategic approach for emerging economies: The case of UAE[B]. Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives, 2022, 1(1):41-57.
 Jelonek, D., et al. Comparative analysis of business strategy of Vietnamese real estate developers: the use of Hoffer matrix [J]. International journal of multidisciplinary research and growth evaluation, 2022, 3(1):197-204.
 Eyisi, A., et al. Developing responsible tourism in emerging economies: the case of Nigeria[J]. Journal of Tourism and Cultural Change, 2023, 21(1):94-109.
 Seshadri, U., et al. Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era [J]. Worldwide Hospitality and Tourism Themes, 2023, 15(2):169-177.
 Faeni, D. P., et al. The COVID-19 pandemic impact on the global tourism industry SMEs: a human capital development perspective [J]. Review of International Business and Strategy, 2023, 33(2):317-327.
 Ketter, E., et al. # StayHome today so we can# TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic [J]. Journal of Travel & Tourism Marketing, 2021, 38(8):819-832.
 Cooper, C., et al. New and emerging markets [B]. Tourism Business Frontiers, 2006, 1(1):19-29.
 Tretheway, M., et al. Emerging tourism markets: Ageing and developing economies [J]. Journal of air transport management, 2006, 12(1):21-27.
 Yu, L. Emerging markets for China's tourism industry [J]. Journal of travel research, 1992, 31(1):55-58.