Author(s)

Yujia Niu ^1,2, Cheok Mui Yee ¹, Benjamin Chan Yin Fah ¹

Affiliation(s)

¹ Universiti Tun Abdul Razak, Jalan Tun Razak, Kuala Lumpur, 50400, Malaysia
² Guangzhou City Construction College, Guangzhou, Guangdong, 510925, China

Corresponding Author

Cheok Mui Yee

ABSTRACT

The purpose of this study is to investigate the greater competitiveness of rural homestay tourism among respondents, as well as the relationship between environmental factors, operator factors, product characteristic factors, marketing strategies, and customer satisfaction. With the homestay in Guangzhou as the research object, based on the network evaluation and spatial data, this paper try to explore the homestay's competitiveness evaluation method. The corresponding evaluation system and evaluation model was constructed for competitive homestay estimates by analyzing the characteristic of the competitiveness of the homestay in Guangzhou and development potential, and corresponding Suggestions are put forward on the Guangzhou homestay competitive optimization. It also provides a reference for the transformation and development of domestic homestay during the deepening of cultural and tourism integration.

KEYWORDS

Influencing Factors, Competitiveness, Rural Boutique homestay

CITE THIS PAPER

Yujia Niu, Cheok Mui Yee, Benjamin Chan Yin Fah, Research on Influencing Factors of Competitiveness of Rural Boutique Homestay in Guangzhou, China. Tourism Management and Technology Economy (2023) Vol. 6: 18-25. DOI: http://dx.doi.org/10.23977/tmte.2023.060703.

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