Author(s)

Wenyan Zhang ¹

Affiliation(s)

¹ Zibo Vocational Institute, Zibo, Shandong, China

Corresponding Author

ABSTRACT

Developing the marketing strategy of a brand has supported the development of the economic conditions. In addition, the presence of a huge number of people who use online platforms for purchasing their requirements has also supported the development of the marketing strategy on different online platforms. At the same time, the introduction of the influencers has supported the development of the brand's reputation. The post and clip video makes by the influencers attracts followers for purchasing the product. Therefore, influencers have helped for developing the economic condition of a brand. Theory of reasoned action and The Howard-Sheth behavioral model has been explained in terms of correlation brand reputation building with influencer marketing. This study aims to explain the major roles of influencer marketing for improving the reputation management of the e-commerce industries in China. The strategies of influencer marketing will be needed to be implicated for increasing the sales revenue of the e-commerce sectors.

KEYWORDS

CITE THIS PAPER

Wenyan Zhang, The Method of Analysing the Role of Influencers Marketing on Improving Brand Reputation in Ecommerce Sector in China. Information Systems and Economics (2023) Vol. 4: 81-86. DOI: http://dx.doi.org/10.23977/infse.2023.040911.

REFERENCES

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