Author(s)

Ding Jie ^1,2

Affiliation(s)

¹ Linyi University, Linyi, Shandong, 276005, China
² Philippine Christian University, Manila, Philippine

Corresponding Author

Ding Jie

ABSTRACT

The functional attributes of tourist destinations are examined from the viewpoint of tourists in this paper, and a model between functional attributes, place attachment, satisfaction, and behavioral intention is built using the SOR theory. Relevant research hypotheses are also put forth. In order to evaluate the hypotheses, a total of 503 survey responses from the Mengshan Kanggu Forest Wellness Destination were utilized as samples. The survey responses were then examined for reliability, validity, correlation, and mediation impact using the SPSS and Mplus software. It was determined that visitors' behavioral intentions were significantly positively impacted by the functional attributes of the destination, and that place attachment and satisfaction mediated this relationship. In order to provide guidance for the sustainable development of forest wellness tourism destinations, recommendations are made regarding how to foster tourists' positive behavioral intents in terms of functional attributes, place attachment, and satisfaction.

KEYWORDS

Forest wellness tourism; functional attributes; place attachment; satisfaction; behavioral intentions

CITE THIS PAPER

Ding Jie, The Influence of Functional Attributes of Forest Wellness Tourism Destination on Tourists' Behavioral Intention Based on SOR Theory. Tourism Management and Technology Economy (2023) Vol. 6: 53-62. DOI: http://dx.doi.org/10.23977/tmte.2023.060608.

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