Author(s)

Xu Yuan ¹, Zhang Yuxuan ¹, Chen Lanxiang ¹

Affiliation(s)

¹ School of Tourism and Hotel Management, University of Sanya, Sanya, China

Corresponding Author

Xu Yuan

ABSTRACT

The modern cruise industry originated in North America at the end of the sixties. In recent years, the international cruise industry has maintained an average annual high growth rate of 8% to 9%, far exceeding the overall growth rate of the international tourism industry. Therefore, the major cruise companies began to expand in the Chinese market, and the domestic cruise tourism is facing a good opportunity for development. This paper adopts the method of questionnaire survey, through the investigation of current domestic consumer cognition of cruise tourism, found that China cruise tourism has low domestic consumer awareness and the type of Chinese cruise tourism products single problem, according to this paper puts forward the product development countermeasures, explore the perspective of cruise tourism product development ideas.

KEYWORDS

Cruise Tourism, Cultural and Creative Products, Development Countermeasures

CITE THIS PAPER

Xu Yuan, Zhang Yuxuan, Chen Lanxiang, Research on the development of local cruise tourism products from the perspective of cultural creativity. Tourism Management and Technology Economy (2023) Vol. 6: 40-46. DOI: http://dx.doi.org/10.23977/tmte.2023.060606.

REFERENCES

[1] Wang Ning, Zhao Xiaolu. On the development of river cruise economy in the Three Gorges reservoir area of the Yangtze River. China Three Gorges Tribune, 2010 (1): 47-51. 
[2] Yu Ling. Research on the Development Path of Cultural Tourism Integration in China's Cruise Industry after the Epidemic: A Case Study of Shanghai Wusongkou International Cruise Home Port [J]. China Water Transport, 2020, No. 666(09):22-24. 
[3] Pino Giovanni, Peluso Alessandro M. The development of cruise tourism in emerging destinations [J]. Tourism and Hospitality Research, 2020, 18(1). 15-27
[4] Zhu Chenyun, Zhang Yifei. Research on the development of cruise tourism products based on consumption decision-making: an example of the above seaport [J]. China Market, 2020(16):123-124. 
[5] Xiaomei Gong, Minjing Liang. Discussion on the Development Problems and Strategies for Cruise Tourism Based on the Comparison of Supply and Demand [J]. European Journal of Business and Management, 2021, 10(33). 18-22. 

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