Author(s)

Peng Bingying ¹

Affiliation(s)

¹ College of Law & Business, Hubei University of Economics, Wuhan, Hubei, 430205, China

Corresponding Author

Peng Bingying

ABSTRACT

This article explores the manifestation of Chinese traditional arts and crafts in visual communication design. The introduction provides an overview of Chinese traditional arts and crafts. It then highlights the applications of Chinese traditional arts and crafts in visual communication design, including artistic pattern and ornament design, color utilization and color principles, material selection and craftsmanship, as well as the influence of form and style. Furthermore, it discusses the innovation and inheritance in contemporary design, such as the fusion of traditional elements with modern design, the international dissemination and impact of Chinese traditional arts and crafts, and the significance of protecting and inheriting them. Finally, a conclusion is drawn to summarize the content of the article. The exploration of Chinese traditional arts and crafts in visual communication design is of great significance for the inheritance and innovation of traditional elements, as well as the preservation of traditional culture.

KEYWORDS

Traditional Chinese arts and crafts; visual communication; design

CITE THIS PAPER

Peng Bingying, Traditional Chinese Arts and Crafts in Visual Communication Design. Art and Performance Letters (2023) Vol. 4: 97-102. DOI: http://dx.doi.org/10.23977/artpl.2023.041015.

REFERENCES

[1] Chen H, Zheng X. Application of traditional culture based on computer technology in modern visual communication design[C]//Journal of Physics: Conference Series. IOP Publishing, 2021, 1744(3): 032094.
[2] Li K. Innovative Research on Basic Education System of Visual Communication Design[C]//2nd International Conference on Arts, Design and Contemporary Education. Atlantis Press, 2016: 1122-1124.
[3] Xingli L. The Value of Applying Chinese Traditional Elements in Visual Communication Design [J]. 2019.
[4] Liu L, Xiao Z. Reflection on Integrating Traditional Handicrafts of Hubei into the Professional Practice of Visual Communication Design [C]//2020 3rd International Seminar on Education Research and Social Science (ISERSS 2020). Atlantis Press, 2021: 128-131.
[5] Yu Z. A study on the value of traditional graphics in visual communication curriculum in China[C]//2nd Eurasian Conference on Educational Innovation. 2019: 313-316.

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