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Research on the Development and Design of Cultural and Creative Products of Lingbi Zhongkui Painting under the Strategy of Rural Revitalization

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DOI: 10.23977/artpl.2023.041013 | Downloads: 110 | Views: 680


Lu Wanqiu 1, Yu Xue 1


1 School of Art, Anhui University of Finance and Economics, Bengbu, 233030, China

Corresponding Author

Lu Wanqiu


Under the background of comprehensively promoting the strategy of rural revitalization in China, cultural creative design based on regional cultural characteristics is one of the important innovative ways of rural revitalization. Rural cultural revitalization is an important driving force and effective means to implement the strategy of rural revitalization. This paper summarizes the value of integrating the culture and design of Lingbi Zhongkui painting from the perspective of rural revitalization by investigating and studying the current situation of Lingbi Zhongkui painting cultural and creative products, and explores the development path of Lingbi Zhongkui painting cultural and creative products. It realizes the inheritance and revitalization of the culture of Lingbi Zhong Kui painting, and then promotes the regional economic development, and at the same time provides reference and inspiration for the integration of culture and design in other less developed regions.


Rural revitalization; Lingbi Zhongkui painting; cultural and creative product design; design strategy


Lu Wanqiu, Yu Xue, Research on the Development and Design of Cultural and Creative Products of Lingbi Zhongkui Painting under the Strategy of Rural Revitalization. Art and Performance Letters (2023) Vol. 4: 84-90. DOI:


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