Author(s)

Lu Wanqiu ¹, Yu Xue ¹

Affiliation(s)

¹ School of Art, Anhui University of Finance and Economics, Bengbu, 233030, China

Corresponding Author

Lu Wanqiu

ABSTRACT

Under the background of comprehensively promoting the strategy of rural revitalization in China, cultural creative design based on regional cultural characteristics is one of the important innovative ways of rural revitalization. Rural cultural revitalization is an important driving force and effective means to implement the strategy of rural revitalization. This paper summarizes the value of integrating the culture and design of Lingbi Zhongkui painting from the perspective of rural revitalization by investigating and studying the current situation of Lingbi Zhongkui painting cultural and creative products, and explores the development path of Lingbi Zhongkui painting cultural and creative products. It realizes the inheritance and revitalization of the culture of Lingbi Zhong Kui painting, and then promotes the regional economic development, and at the same time provides reference and inspiration for the integration of culture and design in other less developed regions.

KEYWORDS

Rural revitalization; Lingbi Zhongkui painting; cultural and creative product design; design strategy

CITE THIS PAPER

Lu Wanqiu, Yu Xue, Research on the Development and Design of Cultural and Creative Products of Lingbi Zhongkui Painting under the Strategy of Rural Revitalization. Art and Performance Letters (2023) Vol. 4: 84-90. DOI: http://dx.doi.org/10.23977/artpl.2023.041013.

REFERENCES

[1] Ma Ji. Rural revitalization under the background of new media help leather industry development strategy research [J]. China leather, 2022, 51(10):40-43. 
[2] Xie Yini. Characteristics of Dance Movements and Cultural Embodiment of Shidongkou Dance in Pingxiang, Jiangxi [D]. Jiangxi Normal University. 2021. 
[3] Liu Wei. Research on the Path of Local Specialty Packaging Design by Regional Culture--Taking Zhong Kui Painting of Lingbi as an Example[J]. Journal of Chifeng College (Natural Science Edition), 2017, 33(01):112-114. 
[4] Song Zhengrong. Reflections on the Development of Cultural and Creative Products in Museums--Taking Hebei Province as an Example [J]. Cultural relics spring and autumn, 2017, 0(4):49-52. 
[5] Liu Guanzhong. Factology—Innovative Design Thinking Methods[C]//Chinese Association for Science and Technology. 2007 Proceedings of the Annual Meeting of the Chinese Association for Science and Technology, Wuhan, 2007.

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