Author(s)

Boru Yang ¹, Yan Liang ¹

Affiliation(s)

¹ School of E-commerce, Yunnan College of Foreign Affairs and Foreign Languages, Kunming, Yunnan, China

Corresponding Author

Yan Liang

ABSTRACT

With the rapid development of social economy, higher vocational colleges play an important role in cultivating high-quality talents and promoting social and economic development. As a new marketing theory and practice method, brand value co-creation is widely used in organizations in different fields. Based on the perspective of brand co-creation, this study adopts S-O-R theory, that is, "stimulus-mechanism-response" theory, to explore the influencing factors of the construction of industrial colleges in higher vocational colleges. By understanding the stimulus factors, mechanism factors and reaction factors, this study constructed a comprehensive influence factor model including external environment, internal factors of the organization, individual characteristics and other dimensions. The research results will help understand and optimize the development of industrial colleges, improve their brand co-creation capabilities, and promote the sustainable development of higher vocational colleges.

KEYWORDS

Brand Value Co-creation, Industrial College, Higher Vocational College, Influencing Factors, S-O-R Theory

CITE THIS PAPER

Boru Yang, Yan Liang, Research on Factors Influencing the Construction of Industrial Colleges from the Perspective of Brand Value Co-creation. Industrial Engineering and Innovation Management (2023) Vol. 6: 62-68. DOI: http://dx.doi.org/10.23977/ieim.2023.061009.

REFERENCES

[1] Chen Jin, Chen Jing, Zhu Xiuhua. Construction path of industrial colleges in higher vocational colleges from the perspective of brand value co-creation. Educational Science, 2019(3): 78-85.
[2] Ma Yanmei, Wang Haihai, Xia Yufeng. Research status and prospects of industrial college construction from the perspective of brand value co-creation. China Education Economics, 2018(11): 48-55.
[3] Zhang Wei, Wu Lili. Research on strategies for the construction of industrial colleges in higher vocational colleges from the perspective of brand value co-creation. Computer Education, 2017(9): 114-117.
[4] Li Jingming, Qian Xuemei. Brand construction and development path of industrial colleges. Journal of Beijing Industrial Vocational and Technical College, 2019, 35(4): 27-32.
[5] Shao Yuantao, Zeng Bin. Empirical study on the impact of industrial college construction on the brand of higher vocational colleges. Higher Vocational Education Research, 2018, 35(12): 68-74.
[6] Zhang Qi, Li Xiaofang, Huang Ruimei. Exploring the path of construction of industrial colleges in higher vocational colleges from the perspective of brand co-creation. China Skills Education, 2019, 10(2): 66-71.
[7] Zhou Huiru, Li Fang. Analysis of the value enhancement mechanism of industrial colleges in higher vocational colleges from the perspective of brand co-creation. International Business Education, 2018(7): 40-45.

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