Author(s)

Peili Fan ¹

Affiliation(s)

¹ Chengdu College of Arts and Sciences, Chengdu, Sichuan, 610000, China

Corresponding Author

Peili Fan

ABSTRACT

This paper discusses the innovative practice of traditional Chinese cultural elements in short video platforms. By using traditional cultural elements in short videos, it can attract more users' attention and enhance their aesthetic enjoyment. The uniqueness of traditional cultural elements and the fragmented characteristics of short video platforms form a powerful attraction, providing users with a sense of freshness and identity. In addition, the innovative application of traditional cultural elements in short videos also needs to consider the combination with the background of modern life to maintain the strength of innovation and change. By making full use of the unique appeal of traditional cultural elements and their connection to user identity, it promotes social influence and enriches the content of the short video platform.

KEYWORDS

Traditional culture; short video; innovation; dissemination

CITE THIS PAPER

Peili Fan, Innovative Practices of Chinese Traditional Cultural Elements in Short Video Platforms. Art and Performance Letters (2023) Vol. 4: 1-6. DOI: http://dx.doi.org/10.23977/artpl.2023.041001.

REFERENCES

[1] Zhang Kui. Exploration of the innovative development path of short video industry under the perspective of inheritance and utilisation of Chinese excellent traditional culture [J]. Publishing and Distribution Research, 2020(05): 30-37.
[2] Jiang Zixi. Dilemma and breakthrough of traditional handicraft short video communication [D]. Shandong Normal University, 2020.
[3] Josgar. Research on the short video of traditional culture of Jieyin under the view of communication semiotics [D]. Zhejiang Media College, 2021.
[4] (US) Manuel Custer. The Power of Identity [M]. Translated by Cao Rongxiang, Beijing: Social Science Literature Press, 2006:6.
[5] Gao Guofei. Research on the Generation Mechanism of Identity Crisis under the Perspective of Intercultural Communication [D]. Central University for Nationalities, 2021.

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