Author(s)

Qian Zhao ¹, Yining Zhu ², Mingchen Tian ¹

Affiliation(s)

¹ School of Economics, Northwest University of Political Science and Law, Xi'an, 710122, China
² The People's Bank of China, Qingdao Branch, Qingdao, 266071, China

Corresponding Author

Qian Zhao

ABSTRACT

This paper takes Shaanxi Province as an example to explore the effect and driving factors of cultural and tourism integration in western China. It analyses the effect of cultural industry and tourism industry integration and the driving factors affecting integration in various regions of Shaanxi Province from 2011 to 2020 through a coupled coordination model and a driving force panel model. The results show that the coordination degree of cultural tourism coupling in various cities in Shaanxi Province is on the rise as a whole, but the regional imbalance and inadequacy are prominent, and the types of coordination degree of coupling are quite different. The level of cultural and tourism integration in the province declines significantly due to the impact of the new crown epidemic. From the perspective of driving factors, there is an "inverted U-shaped" relationship between government policy support and the integration development, and the marginal effect of policies starts to decrease. Under the new normal of economy, more attention should be paid to innovation drive. At present, the role of technological innovation in integrated development needs to be improved. There is a mismatch between supply and demand in the human capital market. It is suggested to accelerate the use of technological innovation to promote the development of large-scale high-quality projects, strengthen regional linkage, stimulate the vitality of market players, improve the innovative talent training mechanism, and accelerate the production and construction of industrial content from the supply side. 

KEYWORDS

Cultural industry; tourism industry; coupling coordination degree; driving force; Shaanxi Province

CITE THIS PAPER

Qian Zhao, Yining Zhu, Mingchen Tian, Research on the Heterogeneity and Driving Force of Cultural Tourism Integration in Western China under the New Normal—A Case Study of Shaanxi Province. Tourism Management and Technology Economy (2023) Vol. 6: 1-10. DOI: http://dx.doi.org/10.23977/tmte.2023.060601.

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