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Innovative Audiovisual Communication in Art and Culture Documentary Films within the Context of Cultural Confidence: A Case Study of "Art in China"

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DOI: 10.23977/artpl.2023.040914 | Downloads: 88 | Views: 693

Author(s)

Luo Sen 1

Affiliation(s)

1 Sichuan University of Media and Communications, Xueyuan Street, Chengdu, China

Corresponding Author

Luo Sen

ABSTRACT

As China's national strength continues to grow, its cultural image has garnered increasing attention. Shaping China's cultural image, fostering cultural confidence, and narrating compelling Chinese stories are pressing tasks today. While traditional art and culture documentaries have laid a solid foundation for the dissemination of Chinese culture, the challenge has always been how to achieve visual innovation. "Art in China" explores narrative styles, audio-visual language, and technology, achieving more effective communication. This paper argues that "Art in China," leveraging cutting-edge digital technology to enhance artistic expression, offers viewers an immersive aesthetic experience. It has advanced innovation in audio-visual communication within art and culture documentaries, showcasing the beauty of Chinese cultural artistry to the world.

KEYWORDS

Cultural confidence, Documentary, Audiovisual communication, Art in China

CITE THIS PAPER

Luo Sen, Innovative Audiovisual Communication in Art and Culture Documentary Films within the Context of Cultural Confidence: A Case Study of "Art in China". Art and Performance Letters (2023) Vol. 4: 74-79. DOI: http://dx.doi.org/10.23977/artpl.2023.040914.

REFERENCES

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[3] Sun Leilei. Visual communication innovation of art and culture TV documentaries--Taking "China in Art" as an example [J]. Television Research, 2022(08):27-30. 
[4] Zhang Liguo. Narrative strategy, aesthetic expression, and communication code of the documentary film China in Fine Arts [J]. Art Review, 2023(06):50-58. 
[5] Yu Yang. Positive and negative reflections on the dissemination of art classics through digital audiovisual media [J]. Art Observation, 2022(10):11-13.

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