Author(s)

Jie Zhou ¹, Mohd Mustafa Mohd Ghazali ¹

Affiliation(s)

¹ City University Malaysia, Petaling Jaya, Malaysia

Corresponding Author

Jie Zhou

ABSTRACT

Along with the development of an ageing population, the consumer market for the elderly is gradually receiving widespread attention. Community commerce has the characteristics of convenient services, which not only can provide certain convenience to the life of the elderly, but also can fully explore the consumption potential of the elderly, and promote the formation of consumption dividends. However, for the elderly, the degree of service convenience will have an impact on their satisfaction with the community business, and if the evaluation of community business service convenience is too low, the consumption of the elderly will be affected accordingly. The article uses a community business demonstration area as an example for analysis, aiming to study the satisfaction of elderly consumers with the convenience of community business services for reference.

KEYWORDS

Older people; consumers; community business services; satisfaction

CITE THIS PAPER

Jie Zhou, Mohd Mustafa Mohd Ghazali, A Study on Elderly Consumers' Satisfaction with the Convenience of Community Business Services. Population, Resources & Environmental Economics (2023) Vol. 4: 91-100. DOI: http://dx.doi.org/10.23977/pree.2023.040111.

REFERENCES

[1] Du Zhipeng. Study on the evolution of spatial and temporal differences in population aging in Jiangsu Province [D]. Nanjing Normal University, 2014.
[2] Wang Fang. Research on Community Sense of Belonging and Its Influencing Factors in Urumqi City [D]. Xinjiang Normal University, 2019.DOI: 10.27432/d.cnki.gxsfu. 2019.000438.
[3] Business Survey Reports (Selected 11) Link https://www.fwsir.com/Article/html/Article_2021032
[4] Qi dan. Research on the impact of community commercial service convenience on the satisfaction of elderly consumers [D]. Capital University of Economics and Business, 2019.DOI: 10.27338/d.cnki.gsjmu. 2019.000778.

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