Author(s)

Bao Fang ¹, Zeng Tingting ¹, Li Jin ¹

Affiliation(s)

¹ China Ship Development and Design Center, Wuhan, Hubei, China

Corresponding Author

Bao Fang

ABSTRACT

Different from commercial videos that mainly appeal to market interest or audience's aesthetic interest, science and technology reporting video (hereinafter referred to as S&T-video), which mainly appeals to scientific and technological work report, is widely used in scientific and technological reporting and science education scenarios due to its vivid image and efficient dissemination characteristics. However, the current S&T-video is generally characterized by such drawbacks as obscurity, dullness, length, single method and tediousness, etc. From the perspective of film and television aesthetics, S&T-video has been widely used in science and technology debriefing, science education and other scenes. From the perspective of movie and television aesthetics, the direct cause of these shortcomings is the lack of movie and television aesthetics. In this paper, we analyze the aesthetic demands of S&T-video, summarize the aesthetic characteristics of S&T-video from the perspective of aesthetic subject and object, and then put forward targeted creative suggestions in order to enhance its aesthetic style.

KEYWORDS

Film Aesthetic Characteristics, Science & Technology Report Video, Creation Suggestions, Dialectical Unity

CITE THIS PAPER

Bao Fang, Zeng Tingting, Li Jin, Research on Film Aesthetic Characteristics of Science & Technology Report Video. Art and Performance Letters (2023) Vol. 4: 58-61. DOI: http://dx.doi.org/10.23977/artpl.2023.040911.

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