Author(s)

Yan Zhuang ¹, Kamarudzaman Md. lsa ¹, Khairun Nisa Mustaffa Halabi ¹, Yu Zhang ²

Affiliation(s)

¹ City Graduate School, City University Malaysia, Kuala Lumpur, Malaysia
² Jilin Engineering Normal University, Changchun City, Jilin Province, China

Corresponding Author

Yu Zhang

ABSTRACT

Research on the purchasing factors of e-commerce users is conducive to accurately grasping the core needs and consumer behavior characteristics of users, so as to formulate a scientific marketing strategy for e-commerce platforms to identify and enhance the core competitive advantages. Due to the different nature and characteristics of the phenomena involved in social research, this paper adopts the qualitative research method of stratified equal probability sampling to obtain the survey samples, and the effective questionnaire recovery rate reaches 89.18%. In view of the obtained data, the consumers in the e-commerce platform purchase factors for ranking, explore the e-commerce platform consumer preferences and apply to packaging design, so as to explore the aesthetic needs of customers. Based on the above analysis, the conclusions obtained are of practical significance for the packaging design of agricultural products on live e-commerce platforms.

KEYWORDS

Jitterbug mall; oriental selection; emotional resonance; Packaging Design Elements

CITE THIS PAPER

Yan Zhuang, Kamarudzaman Md. lsa, Khairun Nisa Mustaffa Halabi, Yu Zhang, The Influence of Consumer Purchasing Factors on Packaging Design Elements of Agricultural Products under E-commerce Platforms—TikTok platform's selection of Northeast rice as an example. Art and Performance Letters (2023) Vol. 4: 53-57. DOI: http://dx.doi.org/10.23977/artpl.2023.040910.

REFERENCES

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