Education, Science, Technology, Innovation and Life
Open Access
Sign In

The Influence of Consumer Purchasing Factors on Packaging Design Elements of Agricultural Products under E-commerce Platforms—TikTok platform's selection of Northeast rice as an example

Download as PDF

DOI: 10.23977/artpl.2023.040910 | Downloads: 130 | Views: 980

Author(s)

Yan Zhuang 1, Kamarudzaman Md. lsa 1, Khairun Nisa Mustaffa Halabi 1, Yu Zhang 2

Affiliation(s)

1 City Graduate School, City University Malaysia, Kuala Lumpur, Malaysia
2 Jilin Engineering Normal University, Changchun City, Jilin Province, China

Corresponding Author

Yu Zhang

ABSTRACT

Research on the purchasing factors of e-commerce users is conducive to accurately grasping the core needs and consumer behavior characteristics of users, so as to formulate a scientific marketing strategy for e-commerce platforms to identify and enhance the core competitive advantages. Due to the different nature and characteristics of the phenomena involved in social research, this paper adopts the qualitative research method of stratified equal probability sampling to obtain the survey samples, and the effective questionnaire recovery rate reaches 89.18%. In view of the obtained data, the consumers in the e-commerce platform purchase factors for ranking, explore the e-commerce platform consumer preferences and apply to packaging design, so as to explore the aesthetic needs of customers. Based on the above analysis, the conclusions obtained are of practical significance for the packaging design of agricultural products on live e-commerce platforms.

KEYWORDS

Jitterbug mall; oriental selection; emotional resonance; Packaging Design Elements

CITE THIS PAPER

Yan Zhuang, Kamarudzaman Md. lsa, Khairun Nisa Mustaffa Halabi, Yu Zhang, The Influence of Consumer Purchasing Factors on Packaging Design Elements of Agricultural Products under E-commerce Platforms—TikTok platform's selection of Northeast rice as an example. Art and Performance Letters (2023) Vol. 4: 53-57. DOI: http://dx.doi.org/10.23977/artpl.2023.040910.

REFERENCES

[1] Principles of Marketing (17th Global Edition) hilip T. Kotler /hilip T. Kotler  Gary Armstrong 2017-7-27 isbn: 9781292220178
[2] Liu Hualing, Wang Xirui. Journal of Internet and Digital Economics ISSN: 2752-6356 Research and Prospect Analysis on User Experience of "Live E-commerce" in the Background of Digital Economy--Taking Shanghai Shake E-commerce Platform Users as an Example Platform Users as an Example 201620
[3] Ma Fangfang, Ding Zhiwei. Spatial Differentiation and Influencing Factors of the Development of Shake Shack Live Streaming Carrying Industry in China[J]. Economic Geography Physics, 2021, 41(12):22-32 Public Health, Safety, and Sustainable Resilient Cities 2021
[4] Hendrik N.J. Schifferstein , Anna Fenko , M.A. Desmet , David Labbe , Nathalie Martin  .Influence of package design on the dynamics of multisensory and emotional food experience Food Quality and Preference 27 (2013)
[5] Arson Cheric, Pinar. (2004). Is Alice still in Wonderland? Submitted Work Design and Emotion Conference held in Ankara, Türkiye from July 12 to 14.
[6] Results of this study, Τ. Ε.Ι. Larisas, http://www.wfdt.teilar.gr/material/neoi_agrotes/SYSK_AGR_PROIONTWN.pdf
[7] Susan E (1994). "Packaging and the Environment" (revised edition). Susan E. M. Selke of the School of Packaging, Michigan State University, East Lansing, MI, USA. Technomic Publishing Co. Inc. (1994), ISBN 1-56676-104-2, 258 pp

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.