Author(s)

Cizhen Yu ¹

Affiliation(s)

¹ Guizhou University of Commerce, Guiyang, Guizhou, 550014, China

Corresponding Author

Cizhen Yu

ABSTRACT

The global tourism industry is a key driver of economic growth and social development. Guizhou, a province in Southwest China, renowned for its natural beauty, rich cultural heritage, and unique cuisine, has seen a rapid growth in its tourism sector in recent years, attracting visitors from various regions. To enhance its competitiveness and appeal, it is crucial to understand the perspectives and expectations of out-of-town tourists. Visitor satisfaction and intent to recommend are vital indicators of a destination's success. This study presents findings from an extensive survey conducted among out-of-town tourists in Guizhou, covering diverse demographics such as gender, age, education, income, and place of residence. The results reveal overall satisfaction, areas for improvement, and recommendations for further enhancing Guizhou's tourism industry.

KEYWORDS

Tourism, Guizhou, Visitor Satisfaction, Cuisine

CITE THIS PAPER

Cizhen Yu, Report on Survey of Satisfaction and Recommendations for Guizhou Tourism among Out-of-Town Visitors. Tourism Management and Technology Economy (2023) Vol. 6: 61-67. DOI: http://dx.doi.org/10.23977/tmte.2023.060508.

REFERENCES

[1] Yu, R., Huang, Z., Bao, J., et al. (2022). The influence of subjective well-being and recreational behavior intention on rural tourists' nostalgia emotions. Tourism Tribune/Lvyou Xuekan, 37(7).
[2] Li, R., & Yu, M. (2016). Validity and measurement invariance of the short Chinese version of the Psychological Well-being Scale: A study on college students with a discussion on measurement invariance issues. Chinese Journal of Guidance & Counseling, 46.
[3] Wang, E., & Wu, C. (2009). Research on fuzzy comprehensive evaluation of tourism satisfaction: A case study of Dalian. Tourism Forum, 2009(5), 659-666.
[4] Zhang, H., Lu, L., Cai, L., et al. (2011). Destination image structure and tourist behavior intention: A study on the localization verification based on potential consumers. Tourism Science, 25(1), 35-45.

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