Author(s)

Fu Xinge ¹, Li Shuyi ²

Affiliation(s)

¹ Shanghai Normal University, Shanghai, 200000, China
² Xinjiang Agricultural University, Urumqi, Xinjiang, 830000, China

Corresponding Author

Fu Xinge

ABSTRACT

In the era of new media, the research value of "three rural micro-videos" are not limited to its text, but also the possibilities created and social changes brought about when it is used as a "new agricultural tool". Starting from the key difficulties in the rural revitalization strategy, such as bridging the "digital gap" between urban and rural areas, improving the digital literacy of villagers, and promoting the revitalization of rural culture and industry, the article analyzes the redistribution of urban and rural discourse power in the production and dissemination of short videos in rural areas, the bridging role of urban and rural memory and culture, and the internal logic of farmers' identity and cultural self-confidence empowering rural revitalization. Furthermore, the article also reveals the external value of rural revitalization empowered by "three rural micro-videos" from the aspects of short videos to help rural talents revitalize, promote rural economic development and industrial integration, and build a new pattern of rural cultural industry. Finally, from the perspective of text production, economic development and social governance, the sustainable development path of short videos is explored.

KEYWORDS

"Three rural micro-videos"; rural revitalization; new agricultural tools

CITE THIS PAPER

Fu Xinge, Li Shuyi, Research on the Internal Logic, External Value and Development Path of Rural Revitalization Empowered by the "Three Rural Micro-videos". Journal of Sociology and Ethnology (2023) Vol. 5: 7-14. DOI: http://dx.doi.org/10.23977/jsoce.2023.050902.

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