Author(s)

Xujie An ¹, Ying Li ¹

Affiliation(s)

¹ Guangdong University of Science and Technology, Dongguan, Guangdong, 523000, China

Corresponding Author

Xujie An

ABSTRACT

This article studies the impact of psychological contract construction on enterprise performance in live streaming marketing, and uses artificial intelligence simulation methods for analysis. Live streaming marketing, as an emerging sales model, is playing an increasingly important role in enterprise competition. In a fiercely competitive environment, the construction of psychological contracts has a significant impact on corporate performance. This article analyzes the impact of different psychological contract constructions on corporate performance and proposes corresponding optimization suggestions.

KEYWORDS

Live streaming marketing, psychological contract, corporate performance, artificial intelligence simulation

CITE THIS PAPER

Xujie An, Ying Li, Research on the Impact of Psychological Contract Construction on Enterprise Performance in Live Marketing—Based on Artificial Intelligence Simulation Method. Industrial Engineering and Innovation Management (2023) Vol. 6: 85-90. DOI: http://dx.doi.org/10.23977/ieim.2023.060912.

REFERENCES

[1] Chen Jiazhou (2001) Psychological contracts within organizations Journal of Management Science, 4 (2), 5.
[2] Zhu Xiaomei (2005) A Study on the Psychological Contract Structure of Knowledge Workers in the Chinese Context Scientific Research, 23 (1), 5.
[3] Wen Jingyuan (2019) Research on the Construction of Psychological Contracts for Knowledge Workers in the New Era Modern Business (35), 2.

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