Author(s)

Nong Caixia ¹

Affiliation(s)

¹ Krirk University, Bangkok, Thailand

Corresponding Author

Nong Caixia

ABSTRACT

When organizing and carrying out marketing activities, enterprises can adopt project-based management mode. Under the role of this new mode, it can not only help project-based companies make reasonable use of the project-based management mode, but also obtain good management effect, promote the improvement of the efficiency of marketing activities, and obtain good activity benefits. Taking the development of enterprise marketing activities as the background, this paper discusses the application of project-based management mode, grasps the content and focus of project-based management, and puts forward the relevant ways of effectively constructing project-based management system for reference.

KEYWORDS

Enterprise development; marketing activities; project management

CITE THIS PAPER

Nong Caixia, Discussion on the Application of Project Management in Enterprise Marketing Activities—Take the XX Enterprise as an Example. Industrial Engineering and Innovation Management (2023) Vol. 6: 72-78. DOI: http://dx.doi.org/10.23977/ieim.2023.060910.

REFERENCES

[1] Liu Dandan. Application Analysis of project-based management in Enterprise Marketing activities [J]. Exploration Science, 2020, (03):119-120. 
[2] Pan Kan. Discussion on the application of project-based management in enterprise marketing activities [J]. Economic Management Abstracts, 2021, (12):195-196. 
[3] Zheng Qing, Bai Wenzhou. Application of project-based management in enterprise marketing activities [J]. Value Engineering, 2022, (01):2-3. 
[4] Lv P. Application analysis of project management in enterprise marketing activities [J]. Times Finance, 2022, (20):2-3. (In Chinese)
[5] Li Dewu. Project management Mode of enterprise marketing activities [J]. Economic Vision, 2022, (09):1-2.

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