Author(s)

Shuai Long ¹, Jiayin Wang ¹, Yanfeng Li ¹

Affiliation(s)

¹ Sports Department, Wuhan Engineering University, Wuhan, Hubei, 430205, China

Corresponding Author

Jiayin Wang

ABSTRACT

Using the literature and data method, logical analysis method and other methods, we will deeply study the integrated development of sports tourism in rural areas of China under the background of rural revitalization strategy. Under the background of rural revitalization strategy of rural body brigade fusion development, on the basis of rural sports tourism integration development reveals the possibility and necessity: sports give new connotation for tourism, tourism for sports strong impetus, sports industry and tourism industry mutual fusion can achieve the effect of 1 + 1> 2. The integrated development of sports and tourism in rural areas in China helps to realize the complementarity of sports and tourism resources, and the prosperity of rural sports tourism industry; to promote the consumption economy and the high-quality development of rural areas; to narrow the gap between urban and rural areas and solve the dilemma of urban-rural dual development. At the same time, it is pointed out that the concept, capital, industry and technology are the four major elements of the integrated development of sports and tourism in rural areas of China.

KEYWORDS

Rural revitalization; sports and tourism integration; rural areas; development; strategy

CITE THIS PAPER

Shuai Long, Jiayin Wang, Yanfeng Li, The Integrated Development of Sports and Tourism in Rural Areas in China under the Background of Rural Revitalization Strategy: Connotation Interpretation, Theoretical Logic and Basic Elements. Tourism Management and Technology Economy (2023) Vol. 6: 20-26. DOI: http://dx.doi.org/10.23977/tmte.2023.060503.

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