Author(s)

Jian Wang ¹

Affiliation(s)

¹ Wuhan Business University, Wuhan, Hubei, China

Corresponding Author

Jian Wang

ABSTRACT

Xiaguping Tujia Ethnic Township is located on the southwest border of Shennongjia, and is a little-known ethnic village. The local area has rich tourism resources and complete service facilities, making it suitable for leisure and vacation tours with the theme of "farmhouse entertainment". However, there are also issues with local tourism development, such as low visibility, severe sinicization of Tujia culture, lack of tourist souvenirs, development of heavy market towns over mountain villages, and low participation of impoverished populations. So the paper investigates the Tujia Township in Xiaguping, identifies the problems in the local tourism development process, and proposes corresponding solutions to the problems in tourism development. It is hoped that the tourism development research of Xiagu Township will provide a certain template for the tourism development of other similar ethnic regions, and play a certain reference role for the tourism development of other villages.

KEYWORDS

Ethnic regions, tourism development, countermeasure

CITE THIS PAPER

Jian Wang, Research on Tourism Development in Ethnic Regions: Taking Shennongjia Xiaguping Tujia Township as an Example. Tourism Management and Technology Economy (2023) Vol. 6: 1-7. DOI: http://dx.doi.org/10.23977/tmte.2023.060501.

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