Author(s)

Chenfang Kong ¹

Affiliation(s)

¹ Wenzhou Polytechnic, Wenzhou, Zhejiang, 325000, China

Corresponding Author

Chenfang Kong

ABSTRACT

In recent years, commercial complexes have gradually become the new business card for the development of a city's trade industry. Wenzhou City is developing commercial complexes to improve the consumption environment, optimize consumption supply, enhance consumption services and promote consumption upgrading, so as to enhance the overall level of Wenzhou's modern trade industry, boost the construction of an important trade city on the southeast coast, and build Wenzhou into a consumption center city with regional influence, competitiveness and reputation. Based on the market survey, this paper examines the current situation and problems of commercial complexes in Wenzhou, focuses on the city positioning of "Millennium Commercial Port - Happy Wenzhou", and proposes that the development of commercial complexes in Wenzhou must optimize the layout of network, grasp the pre-construction projects, innovate commercial business, improve the commercial environment, optimize the traffic organization, and attract high quality people, The countermeasures and suggestions for the development of commercial complexes in Wenzhou must be optimized in terms of network layout, pre-construction projects, innovative commercial patterns, improvement of commercial environment, optimization of traffic organization, and attraction of high-quality talents.

KEYWORDS

Commercial complex, network layout, retail, countermeasures

CITE THIS PAPER

Chenfang Kong, Research on the Problems and Countermeasures of the Development of Commercial Complexes in Wenzhou. Information Systems and Economics (2023) Vol. 4: 21-29. DOI: http://dx.doi.org/10.23977/infse.2023.040804.

REFERENCES

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[3] Tan Y. L, Dong P. L (2023) Exploring the development of commercial complexes in third-and fourth-tier cities. Cooperative Economy and Technology, 2, 38-39. 
[4] Zhang T. C, (2018) Survey and suggestions on downtown commercial complexes. Development and Reform, 52, 1-8. 
[5] Liu X. T, (2022, March 8). 2022 Remember the mandate to continue to write the history of innovation and take up the mission to take the road to common wealth to strive for the first socialist modernization city and strive, Wenzhou Daily, p. 1. 
[6] Xu X. M, (2022, November 11). Accelerate the cultivation and construction of international consumer center city, Economic Daily, p. 11. 
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