Author(s)

Tianxin Xue ¹

Affiliation(s)

¹ The Glasgow School of Art, Glasgow, Scotland, United Kingdom

Corresponding Author

Tianxin Xue

ABSTRACT

With the development of technology and the progress of the times, the concept of design has undergone tremendous changes, and our era has given birth to many new design concepts and methods. Among them, Motion graphics, with its unique visual beauty and artistic appeal, has become one of the most potential visual communication methods. In order to play the role of Motion graphics, this paper will carry out relevant research, and introduce the application of Motion graphics in visual design from five aspects of application scope, purpose, process, principle and characteristics, hoping to provide reference and help.

KEYWORDS

Motion graphics; Visual design; Design concept

CITE THIS PAPER

Tianxin Xue, The Application of Motion Graphics in Visual Design. Art and Performance Letters (2023) Vol. 4: 50-54. DOI: http://dx.doi.org/10.23977/artpl.2023.040809.

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