Author(s)

Shuo Wang ¹

Affiliation(s)

¹ Department of Business Management, Shizuishan Polytechnic of Industry and Trade, Shizuishan, 753000, Ningxia, China

Corresponding Author

Shuo Wang

ABSTRACT

Under the guidance of the rural revitalization strategy and the policy support of the "13th Five-Year Plan" focusing on the development of leisure agriculture and new forms of rural tourism, China's rural tourism has developed vigorously. With the proposed strategy of ecological protection and high-quality development in the Yellow River Basin, Ningxia as an important ecological barrier in the upper reaches of the Yellow River, the improvement of rural tourism quality and efficiency ushered in a new opportunity. Starting from the strategic background of ecological protection and high-quality development in the Yellow River Basin, this paper, based on the existing relevant studies, take Ningxia as an example, relying on the rural tourism ecological resource endowment and the current situation of rural tourism development, carries out theoretical research and application exploration on the new path of rural tourism development in Ningxia under the strategic background. This study can provide theoretical reference and guidance for the quality and efficiency of rural tourism development and the formulation of related policies.

KEYWORDS

Ecological protection, Rural tourism, Improve quality, and Improve efficiency

CITE THIS PAPER

Shuo Wang, Research on improving the quality and rural tourism efficiency in Ningxia under the new situation. Tourism Management and Technology Economy (2023) Vol. 6: 41-46. DOI: http://dx.doi.org/10.23977/tmte.2023.060407.

REFERENCES

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[2] Lei Wang, Wenjing Chen, Jiajing Chen. Study on high-quality development path of rural tourism in Ningxia [J]. Tourism Overview, 2023(3):94-96. 
[3] Zeyong Dai. Research on the development status and strategy of rural tourism in Guizhou Province under the background of rural revitalization, 2023(06):30-32. 
[4] Fengping Zheng, Tiantian Wang, Xin Sun, Zirong Liu, Investigation and research on Present Situation of rural Tourism Development in Heilongjiang Province. Vocationam technology, 2018, 17(1):106-108. 
[5] Jing Dong, Yanfei Mao, Liang Zhang. Research on the optimization and upgrading of rural tourism industry from the perspective of rural revitalization strategy [J]. Agricultural classics Ji, 2018(9):50-52. 
[6] Mu Lan, L Fang. Study on the Mechanism and Strategy for Improving the Quality of Regional Urbanization under the Perspective of Water Ecological Civilization [J]. Ecological Economy, 2016(4):32. 
[7] Bin Wang. Current situation and transformation path of rural tourism in Qingshui County under the background of rural revitalization [J]. Southern agriculture. 2023, 17(10)189-191.

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