Author(s)

Ruiting Wu ¹, Keyang Chen ¹, Xiuqin Li ¹

Affiliation(s)

¹ Quzhou University, Quzhou, China

Corresponding Author

Ruiting Wu

ABSTRACT

Zesui Village, which is located in Quzhou city, Zhejiang Province, China, has a long history and abundant tourism resources, which makes it an ideal location for developing cultural tourism. It is suitable for creating a unique regional original IP with distinct cultural characteristics to promote the development of the rural cultural tourism industry. This article aims to explore Zesui's local culture, discuss how to address the development issues through regional IP creation, and to propose corresponding solutions, and integrate regional IP creation with Ze Sui's tourism resources. Cultural IP forging will inject vitality and creativity into the cultural tourism development of Zesui Village, enhance its individuality and visitor adaptability, and cater to the consumption preferences of tourists, especially young people who seek personalized and niche experiences. By promoting Zesui's culture, it will empower the sustainable development of the local tourism economy.

KEYWORDS

Rural cultural tourism; regional cultural IP; rural economic development; branding strategy

CITE THIS PAPER

Ruiting Wu, Keyang Chen, Xiuqin Li, Development of Regional Cultural IP for Rural Tourism: A Case Study of Zesui Village. Tourism Management and Technology Economy (2023) Vol. 6: 20-27. DOI: http://dx.doi.org/10.23977/tmte.2023.060404.

REFERENCES

[1] Wang Ying & Wang Zhou (2021). A Study on the Creation of Original IP for Food Tourism in Sichuan Composite World Heritage Sites. Journal of the Party School of the Leshan Municipal Committee of the Communist Party of China (New Theory) (06), 79-82.
[2] Shi Aiqin, Dong Haiqi & Guo Jianying (2022).The Design Value and Interactive Experience of Rural Tourism Cultural Creation under the IP Creative Perspective. Social Scientist (03), 50-55. 
[3] Kong, K., & Yang, G. (2020). Research on the Integration Path of Rural Culture and Tourism in Ethnic Minority Areas. Social Scientist, 9, 72-77.
[4] Jiang Xinhong (2017). A New Exploration of the Current Situation and Breakthrough Strategies for the Development of Rural Tourism in China. Rural Economy and Technology (22), 50+67.
[5] Guo Wei (2021). Research on Service Consciousness and Service Quality of Rural Tourism - Anshun as an Example. Modern Marketing (Lower Journal) (04), 42-43.  
[6] Wang Xin. (2013) The Development and Reflection of Cultural and Creative Tourism in China. Academic Exchange (10), 102-105.
[7] Gao Xing. & Xing Ying (2020). Research on the Path of Living Transformation of IP Based on Regional Culture. Light Textile Industry and Technology (07), 131-133.
[8] Chen Zeng (2017). Innovation Path of Chinese Innovation Industry from the Forbidden City. Design (19), 68-69.
[9] Wu Xiaoxia (2018). Promoting the sustainable Development of Rural Tourism. People's Forum (32), 84-85.
[10] Liu Dan (2019). The Experience and Inspiration of Rural Tourism Poverty Alleviation Development. Tourism Overview (2nd half of the month) (16), 152-153.
[11] Luo Binbin (2021). Government Action in Rural Cultural Tourism Development: Current Situation, Problems and Suggestions. Brand Research (015), 000.
[12] Sun Yidong & Yu Qiang (2020). The High-quality Develop Strategies of Integration of Rural Culture and Tourism in Yangtze River Delta. Journal of Jiangsu Administrative College (05), 36-41+48.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics