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The Analysis on Several Key Issues of Brand Precise Marketing

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DOI: 10.23977/ieim.2023.060806 | Downloads: 353 | Views: 1772


Hu Guangmei 1


1 School of Foreign Languages and Cultural Communication, Shanghai Polytechnic University, 2360 Jinhai Rd, Caolu Town, Shanghai, China

Corresponding Author

Hu Guangmei


"Precision" is the key to the realization of brand marketing, but the practical effect of Brand Precise Marketing is controversial, and the academic and industry opinions are diverse, which has seriously affected the confidence of brand owners in precise marketing, we need to clear up a few key issues of Brand Precise Marketing, In this paper, we will analyze the basic premise, core elements a, the ultimate goal and strategies for balancing precision and privacy, in order to determine a clearer approach for the theoretical development and practical application of Brand Precise Marketing.


Brand Precise Marketing, social media, big data analysis, user interaction, meeting demand


Hu Guangmei, The Analysis on Several Key Issues of Brand Precise Marketing. Industrial Engineering and Innovation Management (2023) Vol. 6: 32-36. DOI:


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